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Strategic placement in bathrooms creates an opportunity to be completely gender specific with advertisements in a way that no other medium can provide and increases the effectiveness of a marketing campaign. |
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Target the coveted 18-35 year old demographic who’s disposable income is evidenced by their presence at an entertainment venue. |
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Braps team of talented graphic and advertising designers create captivating advertisements that are targeted at gaining a young consumer’s attention. |
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Indoor signage is viewed for 1 ½ - 2 minutes where other advertising is viewed for 3-5 seconds. The increased captivity and time spent looking at advertisements results in a more effective campaign. |
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Digital signage can offer an interactive advertisement that further sustains consumer attention by showing multiple pictures and selling points in the 10 second spot. |
| Researchers at Arizona State University, Rice University, Barbour & Monroe Marketing, and Market Intelligence provided the following statistics (regarding bathroom advertising). |
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98% of those surveyed had a positive or neutral reaction to the ads |
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84.4% recalled seeing a specific ad |
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92.5% could name specific advertisers without prompting |
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88.5% of those who recalled seeing a specific ad remembered at least four selling points in the ad |
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Indoor ads are viewed for an average of 1.5 to 2 minutes compared to 3-5 seconds for traditional print advertisements |
